This is Marketing
- Author Seth Godin
- Narrator Seth Godin
- Publisher Penguin Books Ltd
- Publish Date 13 November 2018
- Run Time 7 hours and 2 minutes
- Format Audio
- Genre Advice on careers and achieving success, Media studies: advertising and society, Sales and marketing, Sales and marketing management.
Flexible Pricing & Rewards For Listening
At xigxag, the more you read, the less you pay* on select audiobook and x-book® titles, as in the table below. Pricing updates automatically in the app and resets one year after your first purchase. And you can always find a selection of brilliant titles available for only £3.99.
Titles Purchased
- 1-5
- 6-10
- 11-15
- 16-20
- Over 20
Price per title
- £8.99
- £7.99
- £6.99
- £5.99
- £4.99
*Only the full price titles you buy count toward your personal pricing tier. Full price titles don’t include Listen for Less or other books bought with a voucher or discount code.
Listen to a sample
What to expect
Brought to you by Penguin.
*Narrated by Seth Godin*
#1 Wall Street Journal Bestseller & Instant New York Times Bestseller
A game-changing approach to marketing, sales, and advertising.
For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
No matter what your product or service, this audiobook will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:
* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.
You can do work that matters for people who care. This audiobook shows you the way.
"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times
If you enjoyed listening to this, check out Seth Godin's Purple Cow, a true business classic.
© Seth Godin 2018 (P) Penguin Audio 2018
Critics Review
| Author | Seth Godin |
|---|---|
| Narrator | Seth Godin |
| Duration | 7 hours and 2 minutes |
| Release Date | |
| ISBN | 9780241388488 |
| Format | Audiobook |
| Publisher | Penguin Books Ltd |
| Genre | Advice on careers and achieving success, Media studies: advertising and society, Sales and marketing, Sales and marketing management |
| Availability | AU, GB, IE |
More from the same
Author
Narrator
About xigxag
xigxag is an independent, UK-based audiobook platform and the UK’s only B Corp certified audiobook company. We offer nearly 150,000 audiobooks, all with professional human narration. No AI-generated voices. xigxag is rated an Ethical Consumer Best Buy for audiobooks and a top-rated ethical bookshop.
There is no subscription. You buy the audiobooks you want, you own them permanently, and prices start at £8.99. The more you listen over the year, the less you pay per book, and there is always a selection in Listen for Less from £3.99. You can also send audiobooks as gifts using our audiobook gift cards or in-app gifting.
Every audiobook on xigxag has honest reviews covering both the book and the narration, and our community features make it easy to share what you are listening to, discover what others recommend, and find your next listen.
Download or stream on iOS, Android, or in your browser. Browse the full catalogue at xigxag.co.uk.