Stories are a universal communication tool that engage all listeners because we relate to stories and can see ourselves within the experiences. But, when stories are used in business settings, we expect them to deliver more. We need stories to be remembered and repeated. And, that's a challenge. Using stories isn't as easy as it may seem both in terms of shaping stories to align with business situations and telling stories that are compelling enough to repeat. In this book, Sally solves both challenges by providing insights on the listener's perspective and concrete tools to shape storylines and stories that deliver impact. It takes a three-step formula to reach compelling communication: a clear storyline, memorable stories and a compelling storyteller. Storylines & Storytelling validates each step of the formula through in-depth research and interviews with hundreds of storytellers. Sally introduces a roadmap for developing and delivering content that transforms every communicator into a compelling storyteller.