The Challenger Sale
- Author Matthew Dixon and Brent Adamson
- Narrator Matthew Dixon, Brent Adamson
- Publisher Penguin Books Ltd
- Run Time 5 hours and 44 minutes
- Format Audio
- Genre Advertising, Advice on careers and achieving success, Brands and branding, Business and Management, Customer services, Direct marketing / telemarketing, Entrepreneurship, Market research, Online marketing, Operational research, Public relations, Sales and marketing management, Self-help, personal development and practical advice.
Click to open directly in the xigxag app.
Titles Purchased
- 1-5
- 6-10
- 11-15
- 16-20
- Over 20
Price p/Title
- €9.95
- €8.95
- €7.95
- €6.95
- €5.95
Listen to a sample
What to expect
Brought to you by Penguin.
THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD
Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them!
What's the secret to sales success?
If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide.
Their conclusion? The best salespeople don't just build relationships with customers. They challenge them.
Any sales rep, once equipped with the tools in this book, can drive higher levels of customer loyalty and, ultimately, greater growth. And this book will help them get there.
______________
'If you wish to become a better sales person, buy and read this book and when you have finished buy The Challenger Customer and read that!' Amazon Reader Review
'I have been in enterprise software sales for 6 years and can relate to so many scenarios described in the book. I have already noticed significant results and improvements' Amazon Reader Review
© Matthew Dixon and Brent Adamson 2012 (P) Penguin Audio 2022
Critics Review
Read it, think about it, implement it. You, and your organization, will be glad you did
“The Challenger Sale breaks the winning elements of this powerful approach into a set of teachable skills that can take even a top sales team to a new level of results delivery
‘This is a must-read book for every sales professional. The authors’ groundbreaking research explains how the rules for selling have changed-and what to do about it. If you don’t want to be left behind, don’t miss this innovative book that provides the new formula for selling success
‘Groundbreaking, timely, and disciplined research presented in a way that is both intuitive and completely actionable. It has already had an impact on our organization by creating a customer lens that enhanced our sales recruiting, hiring, training and deployment
‘The Challenger Sale shows you how to maintain control of the complex sale. The output of this superbly researched body of work is that you will know how to better differentiate your organization, your offering and yourself in the mind of the customer’
‘There is a healthy dose of constructive tension throughout this brilliant book. Tension that will bring insight and clarity into how customers buy today and how your sales team must sell. If you are seeking to raise the bar in your sales organization, The Challenger Sale is a must-read’
The most important advance in selling for many years.
About xigxag
Enjoy the best audiobooks on xigxag, an innovative, user-friendly audiobook platform that makes it easy to find, purchase, and enjoy your favorite books in audio format. xigxag’s flexible pricing model offers bestselling audiobooks for less – affordable prices and the best audiobook deals with no subscription required. Give the perfect gift with our audiobook gift cards and in-app audiobook gifting options.
xigxag’s commitment to sustainability and ethical practices ensures a guilt-free listening experience from an exceptional digital book platform – an exciting alternative to big tech. Enjoy audiobooks from the only B Corp certified UK audiobook service and a leader in audiobook innovation.
Search effortlessly, read honest audiobook reviews evaluating both the book and the narration, and discover hidden gems. Download or stream top audiobook titles anytime, anywhere and get the best possible listening experience on the UK’s best independent audiobook app. Experience the future of audiobooks today.
Subscribe to our newsletter
Sign up to get tailored content recommendations, product updates and info on new releases. Your data is your own: we commit to protect your data and respect your privacy.