The most incredible book

How I have waited for this book! A much needed, fact-packed, lucidly argued demolition of pervasive, endlessly recycled, anti-animal source food propaganda, and a very welcome, closely argued, well-reasoned defence of our traditional omnivore diet

A brave, well-researched and highly readable book that confronts the many myths about meat, health and climate change. Buxton’s deep dive into the science and politics of these questions makes this book a must-read for anyone who cares about their health – or the planet

THE GREAT PLANT-BASED CON is persuasive, entertaining and well researched … the book will help to alleviate the guilt many of us feel about our diets

[A] forensic examination of the evidence … Buxton is brilliant at reminding us of some basic statistical truths, ones that are usually forgotten these days … It’s refreshing to read a book which recognises that life is complicated

A calm, incisive dissection of veganism’s salvationist claim to protect human health and the planet

In THE GREAT PLANT-BASED CON, Jayne Buxton provides insightful analyses and thoughtful alternatives to narratives about plant-based diets, human and environmental health. Her engrossing account is food-for-thought for everyone, be they herbivorous, omnivorous, or carnivorous. I promote this entrée at every opportunity

THE GREAT PLANT-BASED CON is absolutely exceptional. When you’ve read works of Gary Taubes and Nina Teicholz, you’ll need to add this to your essential reading list. I was ignorant of so much that is so elegantly explained

Intelligent and very well-researched … [Jayne is] able to be objective and speak out without losing a university seat or a research grant, but with knowledge of the food industry from a career in consultancy. She has sifted through all the scientific arguments fairly and produced a very readable book that explains it all in a way that can easily be digested … a fascinating read and its intelligent explanation of the way that Big Food makes us ill, and Big Pharma makes another fast buck curing us, may yet make it a seminal classic, similar in its impact to Rachel Carson’s brilliant exposé of chemical pesticides, Silent Spring, two generations ago. There is no doubting Buxton’s conclusion that we have been conned … a brave book

With incredible skill, Jayne Buxton captures the edifice of intellectual and cultural fraud behind today’s mythology of the safety plant-based eating. Everyone needs this important and timely book

Jayne Buxton’s compelling read THE PLANT-BASED CON challenges the ‘plant-biased’ narrative sweeping across the globe and embedding itself into the very fabric of our society. Jayne takes a deep dive into the vested interests and religious ideology shaping the plant-based con, leaving no stone unturned … I highly recommend this book!