The Slingshot Formula
- Author Pascal Clarysse
- Narrator Jason Keller
- Publisher John Murray Press
- Publish Date 6 November 2025
- Run Time 8 hours and 29 minutes
- Format Audio
- Genre Entrepreneurship, Games development and programming, History of specific companies / corporate history.
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What to expect
"Essential reading for anyone in the games industry." Nitish Mittersain
Billions of downloads. Global recognition. Presence in Hollywood, Netflix, Roblox, Minecraft and LEGO. How many broken eggs along the way?
The Slingshot Formula is the definitive behind-the-scenes analysis into the business tactics, marketing genius and wild stunts that led an unknown startup to turn the mobile game Angry Birds into a true pop culture phenomenon.
In 2009, a small independent video game studio in Finland was on the brink of bankruptcy. It employed eighteen young people, none of whom had any previous corporate experience. By the time their 52nd mobile game, Angry Birds, comes around, it is make-or-break time for the company...
Over the following four months, Angry Birds got downloaded one million times and became an instant mobile hit. The simple but mightily addictive game would proceed to change the course of its creators' lives forever.
In just a few years, the game flew to 4 billion downloads and slingshot its way into cinemas around the world. More than a decade later the brand has become nothing short of a phenomenon. Angry Birds has evolved into a globally recognized entertainment brand.
Filled with exclusive stories and insider tips, The Slingshot Formula serves as the maverick playbook of what to do (and what not to do) when navigating fast-lane success in the rapidity of the digital era.
| Author | Pascal Clarysse |
|---|---|
| Narrator | Jason Keller |
| Duration | 8 hours and 29 minutes |
| Release Date | |
| ISBN | 9781399819954 |
| Format | Audiobook |
| Publisher | John Murray Press |
| Genre | Entrepreneurship, Games development and programming, History of specific companies / corporate history |
| Availability | AU, GB, IE |
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