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The Third Screen

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What to expect

With the "first screen"-the television-companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen"-the personal computer-increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "third screen"-the mobile device- changed the game in an even more revolutionary way.

The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated audiobook links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future.
Author Chuck Martin
Narrator John Chancer
Duration 9 hours
Release Date
ISBN 9781469008196
Format Audiobook
Publisher Ascent Audio
Genre Advertising, Business and Management, E-commerce: business aspects, Information technology: general topics, Online marketing, Sales and marketing
Availability US

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