X-Book

The Truth About Pricing

Click Buy to Log in and see personalised pricing.

Send as a gift Get in the xigxag app
How does xigxag pricing work?

Listen to a sample

What to expect

Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn't about the price. Everything that happens before the price matters much more than the price itself. Have happier clients, boost your profits, and confidently master the pricing game with this comprehensive guide.



Boost your profits with an expert. Instructor of applied behavioral economics, marketing whiz, and bestselling author Melina Palmer provides a step-by-step guide to successful pricing strategies that resonate with your target audience, making them naturally more likely to choose you (regardless of the price). Discover the prices customers want and can't tell you, and gain an edge by understanding what your buyer values. The Truth About Pricing allows you to navigate pricing psychology and gain profitability, easier sales, and happier customers.



Inside, find:



● The key to understanding your buyers needs and setting prices they want



● What your customers—and your business—truly value



● An easy to follow guide to successful pricing for entrepreneurs to boost profits and have happier clients

Author Melina Palmer
Narrator Kate Coventry
Duration 7 hours and 50 minutes
Release Date
ISBN 9781663733504
Format Audiobook
Publisher Ascent Audio
Genre Purchasing and supply management, Sales and marketing management, Small businesses and self-employment
Availability AU, GB, IE, US

More from the same

Narrator

About xigxag

xigxag is an independent, UK-based audiobook platform and the UK’s only B Corp certified audiobook company. We offer nearly 150,000 audiobooks, all with professional human narration. No AI-generated voices. xigxag is rated an Ethical Consumer Best Buy for audiobooks and a top-rated ethical bookshop.

There is no subscription. You buy the audiobooks you want, you own them permanently, and prices start at £8.99. The more you listen over the year, the less you pay per book, and there is always a selection in Listen for Less from £3.99. You can also send audiobooks as gifts using our audiobook gift cards or in-app gifting.

Every audiobook on xigxag has honest reviews covering both the book and the narration, and our community features make it easy to share what you are listening to, discover what others recommend, and find your next listen.

Download or stream on iOS, Android, or in your browser. Browse the full catalogue at xigxag.co.uk.