Tom Hopkins

Tom Hopkins is one of the most influential sales trainers and authors in the history of professional selling, whose techniques and training programmes have helped millions of salespeople around the world improve their performance and achieve their goals. His book Achieving Sales Excellence distils decades of sales wisdom into a comprehensive guide to mastering every aspect of the sales process, from prospecting and relationship building to presentation, objection handling, and closing. Hopkins built his reputation by transforming himself from a struggling salesman into one of the top real estate agents in America, and he has spent the subsequent decades sharing the specific techniques and mindsets that enabled that transformation. His approach is characterised by its practicality, its emphasis on the importance of preparation and practice, and its conviction that selling is a learnable skill rather than an innate talent. Hopkins's training methods have been adopted by sales organisations across every industry, and his books have sold millions of copies worldwide. His writing is energetic, motivating, and focused on actionable advice that salespeople can apply immediately. Achieving Sales Excellence is available as an audiobook, offering listeners a masterclass in professional selling from one of the field's most accomplished practitioners and teachers.