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Hype

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What to expect

From Vice journalist and executive producer of hit Netflix documentary Fyre comes an eye-opening look at the con artists, grifters and snake oil salesmen of the digital age—and why we can’t stop falling for them.

"Scams are hot right now, and Bluestone covers the hottest here." – Booklist

We live in an age where scams are the new normal. A charismatic entrepreneur sells thousands of tickets to a festival that never happened. Respected investors pour millions into a start-up centered around fake blood tests. Reviewers and celebrities flock to London’s top-rated restaurant that’s little more than a backyard shed. These unsettling stories of today’s viral grifters have risen to fame and hit the front-page headlines, yet the curious conundrum remains: Why do these scams happen?

Drawing from scientific research, marketing campaigns, and exclusive documents and interviews, Vice reporter Gabrielle Bluestone delves into the irresistible hype that fuels our social media ecosystem, whether it’s from the trusted influencers that peddled Fyre or the consumer reviews that sold Juicero. A cultural examination that is as revelatory as it is relevant, Hype pulls back the curtain on the manipulation game behind the never-ending scam season—and how we as consumers can stop getting played.

“Juicy, sharp, savage and wildly entertaining” – Cat Marnell, New York Times-bestselling author of How to Murder Your Life

Critics Review

  • “A deep dive into the depressing world of grifters, bullsh*t artists, plagiarists and long con experts turbocharged by the Internet—and what, if anything, separates those scammers from some of our most respected captains of industry. Fyre Festival, Bluestone makes clear, may have been a low-water mark so far in the history of empty hype—but the tide, as ever, just keeps rolling out.”– Anna Merlan, author of Republic of Lies: American Conspiracy Theorists and Their Surprising Rise to Power

    “Hype is the best kind of nonfiction: juicy, sharp, savage and wildly entertaining, with a celebrity behaving badly on every page. What more could you want?” – Cat Marnell, New York Times-bestselling author of How to Murder Your Life

    “Gabrielle Bluestone is one of the most gifted chroniclers of American culture working today because she is one of the coolest people alive. In Hype, she delivers the story of what the f*ck is wrong with us as only she can: with detailed reporting that skewers the subjects who deserve it — and without an ounce of sanctimony — while taking us for a ride so fun that, by the end, it takes you a second to realize that Hype may have indicted you, too (she is a lawyer, after all). We may not deserve this book, but we do need it. Hype is the most fun, most outrageous, and — most of all — most true book of the year.” – Olivia Nuzzi, author and Washington correspondent, New York magazine

    “Scams are hot right now, and Bluestone covers the hottest here.”–Booklist

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