Listen to a sample
Persuade
- Narrator
- Patrick Lawlor
- Publisher
- Ascent Audio
- Publish Date
- 20 July 2021
- Run Time
- 7 hours 21 minutes
- Format
- Audiobook
What to expect
In Persuade: The 4-Step Process to Influence People and Decisions, accomplished sales, negotiation, and influence experts Andres Lares, Jeff Cochran, and Shaun Digan, PhD, deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting.
In this important book you'll discover:
● Original research and scientific studies shedding light on the human decision-making processes that drive success and failure in virtually all interactions
● Real world examples and practical exercises to illustrate and practice the concepts discussed
● A fun yet rigorous approach of a complex subject that can be practically applied in any business situation
Persuade is perfect for executives, managers, entrepreneurs, and other business leaders and will earn a place in the libraries of any professional who negotiates or influences on a regular basis. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.
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Details
- Author
- Andres Lares, Shaun Digan, Jeff Cochran
- Narrator
- Patrick Lawlor
- Duration
- 7 hours 21 minutes
- Release Date
- 20 July 2021
- ISBN
- 9781663715142
- Format
- Audiobook
- Publisher
- Ascent Audio
- Genre
- Business negotiation, Soft skills and dealing with other people, Business communication and presentation
Synopsis
Transform your ability to persuade and negotiate with this practical new resourceIn Persuade: The 4-Step Process to Influence People and Decisions, accomplished sales, negotiation, and influence experts Andres Lares, Jeff Cochran, and Shaun Digan, PhD, deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting.In this important book you'll discover: ● Original research and scientific studies shedding light on the human decision-making processes that drive success and failure in virtually all interactions● Real world examples and practical exercises to illustrate and practice the concepts discussed● A fun yet rigorous approach of a complex subject that can be practically applied in any business situation Persuade is perfect for executives, managers, entrepreneurs, and other business leaders and will earn a place in the libraries of any professional who negotiates or influences on a regular basis. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.
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